Evolve is a national nonprofit organization dedicated to promoting mental health awareness and providing recovery support services for individuals battling alcohol addiction, drug addiction, and mental illness. The festival was directed towards a wide range of ages, ethnicities, and socio-economic backgrounds. The main purpose of the event was to raise awareness and funding for mental health and fentanyl poisoning.
The visual identity was built to feel open, energetic, and optimistic without softening the urgency of the issue. I leaned into vibrant colors, clean and clear typography, and direct messaging to reach a wide spectrum of audiences and communities. The brand communicates action and visibility for a cause that can't afford to be ignored.
The visual identity was built to feel open, energetic, and optimistic without softening the urgency of the issue. I leaned into vibrant colors, clean and clear typography, and direct messaging to reach a wide spectrum of audiences and communities. The brand communicates action and visibility for a cause that can't afford to be ignored.
