LA Great is a Los Angeles based beverage brand producing purified, spring, and alkaline waters, with expansion into energy drinks, sodas, chips, and condiments. The brand positions itself around value, quality, and social impact, emphasizing its state of the art reverse osmosis purification system for clean water at competitive prices.
The design approach is large, high-contract typography with clear labeling. The logo is oversized and unapologetic, and is meant to be seen on a crowded shelf or in a refrigerator stocked with noise. The color systems are clean with loud accents to enforce quality without drifting into an overly designed product. LA Great is visible and direct.
The design approach is large, high-contract typography with clear labeling. The logo is oversized and unapologetic, and is meant to be seen on a crowded shelf or in a refrigerator stocked with noise. The color systems are clean with loud accents to enforce quality without drifting into an overly designed product. LA Great is visible and direct.
