Are You Ready to Run? Beast Run is a skill based mobile game tournament shipped on iOS and Android, with prizes for the top 3 runners.
Objective:
- Promote Beast Run to acquire new users for IGL City.
My roles throughout this process were Art Director and Creative Strategist.
Objective:
- Promote Beast Run to acquire new users for IGL City.
My roles throughout this process were Art Director and Creative Strategist.
Beast Run is a high-energy project that fuses gaming with urban edge. We utilized high-quality animations with partner companies that have an established user base in order to generate more attention. The initial launch of the campaign was released through a teaser showcasing the runner being put together in a warehouse. This video generated over 90,000 views leading off the engagement needed to acquire new users.
Email blasts were sent out to subscribers for early access and beta testing. The goal was to generate more traffic through WOM.
Animated content was pushed out through various social platforms throughout the campaign. We generated over 1800 new users and gave away a gaming PC, Woojer products, and more.